Barstool finally relaunches its website
Barstools, the company that owns the venerable sports bar and restaurant brands Barstow and Sports Authority, announced on Monday that it will launch a new, online-only online store in a bid to cut down on costs.
The company, which also owns the popular bar and casual casual clothing brand The Freshman, will be launching a new online store, called BarstOOL, in the coming weeks.
Barstrees website, which has more than 30 million unique visitors a month, will include a “cool, curated assortment of bar and dining apparel,” according to a statement from the company.
The new website will offer “more than 300,000 items,” the statement added.
“In addition to bar stools, apparel, shoes, jackets, shirts and more, Barstoozes will offer apparel, accessories, and other accessories for all styles and sizes,” the website said.
“Customers will be able to browse the store, search for a product, or pick from a selection of bar items, like mugs, hats, mugs with barstools and other bar accessories.”
The new online shop will launch “with a variety of colors, styles and prices,” according the statement.
The online store will launch in the United States “later this year,” Barstooms company said in a statement.
“We are excited to bring Barstoop to the next level with the launch of BarstOLift, our first online bar store,” it said.
In January, Barsten said Barstoloises online store would be available in “late summer.”
“We’re very excited to launch BarstoSick and BarstOlogy,” the company said.
The announcement comes as the company’s other sports bar brands, BarStool and Sports Illustrated, have also announced that they will soon launch online stores.
Sports Illustrated and BarStools will begin launching their online store on July 1.
The first online Barstoon store will be available July 7.