Which sports apparel brands are the biggest in Australia?
The Australian sportswear market has been undergoing a rapid growth boom, with retail outlets offering a range of merchandise ranging from sportswatches and shoes to t-shirts and clothing.
The trend of selling sporting goods at retail has been dubbed “sports retailing”, after the sportswatch brands that began popping up in the 1990s and early 2000s.
However, despite the massive growth of the sportscasts and other sports merchandise industry, the Australian market still has a long way to go before it can reach the levels of popularity of the US.
Australian sports apparel has grown from $1.4 billion in 2010 to $5.3 billion in 2016, according to the latest data from the Australian Bureau of Statistics.
It has also grown from just over $300 million in 2009 to nearly $2.2 billion in 2018, according the ASX data.
Australian sportscasters’ sports apparel sales are estimated to have risen from $8 million in 2010, to $21 million in 2020, to almost $32 million in 2018.
That is a massive growth rate for an industry that is still struggling to find its footing.
According to the ASA data, the sport apparel industry in Australia accounted for almost 25% of all sporting goods and apparel sales in Australia in 2020.
“Australia is currently witnessing the most rapid growth of sporting goods in recent history, and there is no doubt that sportswares and apparel are the number one selling brands in the world,” said Peter McPhee, chief executive of the ASI.
“Our retail retail strategy is to create a truly global sporting and retail marketplace, which will be a game changer for sportswears and apparel in Australia.”
But despite the huge growth in Australian sportscar merchandise sales, retail outlets still have a long road ahead to make the market competitive.
While there are now more than 1,000 sportswashings outlets across the country, the ASIC data shows that more than half of these outlets are owned by the same brands, such as Nike, ASICS, Nike+ and Adidas.
The ASIC’s report also revealed that sportscar apparel retailers had an average sales per store (SPS) of $1,079.
The average SPS of an Australian sportshop is estimated to be $1 million per store.
This represents a 20% growth in the last four years.
However there is still a long ways to go to reach the level of success that the US has enjoyed.
For example, the market share of the United States-based sportswastings companies is estimated at less than 10%.
According to ASIC, the average Sps of Australian sporting goods stores in 2020 were $2,769.
Australia has one of the lowest average Sampson sales per square metre (ASPM) of any country in the global sports retailing market.
The Sampssons in Australia average of about $3.40 per square foot are still only 3% below the US average.
“In the long run, Australia is going to be a very different market, in terms of the way in which retailers will be able to compete, but in terms, what will be the impact of that on the industry as a whole?”
“We are not at the level where it will be easy to compete on a global level.
The impact on the retailing industry in the United Kingdom is going be significant.
The UK is very competitive.
There is a very competitive marketplace in the UK, and we’re going to see the same thing happen in Australia.”
The Australian retail industry will have to develop a very differentiated approach to offer sports goods and sportswasps to consumers and to compete in a global marketplace.
“The challenge for the Australian retail sector is that the retail industry is going, I think, to be able compete in the Australian marketplace on a level playing field.”
Australian retail outlets will have more competition than ever Australian retailers are expected to start seeing more competition from overseas as the Australian sports market grows.
The Australian Retailers Association (ARMA) expects to see “significant competition” in the sports retail sector, and it is not a small amount of competition.
“Over the next 10 years, the retail sector will be facing a significant competition from global online retailers, from smaller international retailers, and from the new players coming into the Australian sportwear and apparel market,” ARMA said.
It also said that the ASB’s data showed that there was a “huge need” for Australian retailers to develop their own sports apparel and sportscar products.
“Australian retail stores are going to need to develop the capability to offer a range, to offer new products that consumers can be proud to buy, to make sure they have a product that is affordable to consumers, that is competitive, that has a high level of quality,” said McPhea.