PENN STATE GEAR CHANGE: Adidas unveils new uniform with logo that looks like the mascot of PENN
The new Adidas uniforms have become the latest in a string of major brand announcements for the University of Pennsylvania, which announced the creation of its first “New Jersey” football logo on Thursday.
Adidas is the biggest name to join the Rutgers school, which is expected to unveil its first football uniforms at the start of next year.
“We’ve seen an opportunity to be a part of the New Jersey story with our brand,” Rutgers coach Chris Ash said.
“It’s a great opportunity to really be a brand that we’ve always wanted to be in this state.
We feel this is an exciting time for the Rutgers community.”
Ash is one of several coaches in college football who are interested in expanding their footprint into New Jersey, which has been home to Rutgers for more than two decades.
That’s not the only school interested in adding its name to the Rutgers-branded apparel.
Texas A&M University has also opened an official apparel shop in Camden, and the University on Wednesday announced it will begin selling shirts featuring the logo on the campus.
New Jersey has the second-largest population of college students in the country, according to the American Council of Trustees and Alumni.
Ash said the move will allow Rutgers to continue to attract students and help attract top talent to the state.
“I feel like Rutgers is one the most innovative schools in the state right now,” he said.
“New Jersey is a very, very, innovative place and we feel that we can capitalize on that and bring in talent from around the world and put Rutgers in the national spotlight.”
The Rutgers logo was introduced in 1988 by the University’s first president, Ralph Nader, after Nader was defeated by President George H.W. Bush in the November election.
The school’s logo was adopted by other universities throughout the 1980s, but it was not until last year that the logo was officially adopted by Rutgers.