Nasa’s ‘Tiger’ shirt for its ‘tiger’ employees: ‘It’s just a little bit sexy’
When the company announced the $350 T-shirt in January, CEO Jim Leventhal explained it as an attempt to capture “tiger-type” personality.
“The T-shirts are very sexy, the colors are very vibrant and it’s got a very tiger-like silhouette,” he said.
“That’s what we’re trying to capture with the Tiger Shirt.”
And so far, the response to the tee has been overwhelmingly positive.
“We have a lot of shirts out there that say ‘I love you’ and ‘I’m proud of you,'” said one employee who requested anonymity.
“I’m like, ‘I’ll be damned if I’m going to wear it.'”
“We don’t want the T-Shirt to be a stereotype, and it can be any color that’s sexy and has a tiger-ish silhouette.”
A closer look at Nasa’s T-shirts shows that it’s a little more than a stereotype.
It’s a design designed by a company called Lettuce & Goats, which has more than 200 employees in nine countries around the world.
The company, which is owned by the same people who run Pinterest, has a strong presence in Silicon Valley, as well as in cities like New York and London.
(It’s not the first time NASA has targeted women in their products.)
It’s also an established company, with employees who have worked on some of NASA’s most important missions, like the Mars rover Curiosity, and in the space agency’s Orion spacecraft.
NASA’s goal is to make space travel safer and more efficient, with the goal of making human space travel cheaper and more accessible.
Lettuces &: Goats is a company that employs more than 1,000 people around the globe, including at NASA, in more than 60 countries.
The T-SHIRT, which debuted at the agency’s headquarters in Houston, was designed by NASA’s senior marketing executive, Tom Dorn, and was produced by NASA employees, including two female engineers, and a senior creative director, Kristina Pemberton.
“It was an attempt for us to capture that type of person,” Leventh said in an interview with Recode.
“And it really caught our eye.”
In the early days of the T.shirt, Leventha said, the company wanted to get the logo design “into our product line” because of how it fits into the agency.
“There are a lot more people that wear T- shirts that wear NASA, and that is the way it was intended to be,” he told Recode, referring to the T shirts’ logo.
“If you can’t find it, you can wear it.
And it is a pretty cool logo, and people are very appreciative.”
The company has been working with NASA for more than three years, and Leventhe said that the T shirt was developed in a way that makes it easy for people to customize the design, without going through a website.
“Because we are a public company, we don’t need to do anything fancy,” he explained.
“A website can get boring very quickly.
We really like the way that people can customize it.”
Leventhi added that the company has received a lot positive feedback about the Tshirt.
“People have been saying it’s very flattering,” he added.
“They are very, very appreciating it.”
The T shirt’s design was designed with the help of several engineers, including NASA’s chief of design and technology, Scott McAllister, and the chief of its digital products team, Megan Grosz.
“NASA was one of the first companies we asked,” said Groszy, the former chief digital officer for NASA.
“Scott McAllinger was an engineer that I knew personally, and he’s really a good friend of mine.
He brought a lot to it, and we’re very grateful to him.”
“We really love how the shirt was created,” Pembert said.
The shirts were also designed by former NASA engineer and current chief design officer, Andrew Dziuba, who worked on the space shuttle program.
“This shirt is so much fun,” Grosy said.
NASA has been using the T Shirt to market its products for the last year or so, but the company didn’t know it at the time.
NASA didn’t immediately respond to requests for comment from Recode on Thursday.
“For us to be able to say, ‘Hey, you know, we’re making this shirt for our team, we love you guys,’ it was really cool,” Levethal said.